Learn How to Value Your STR Company & Prepare For Sale

Do you want to know how to value your company, prepare for an acquisition, and network with industry investors?

Join us for this free workshop, where you will learn how to prepare your business for sale and participate in a very exclusive networking event with industry investors and companies interested in making acquisitions.

You will be able to learn first-hand how to realistically value your company and meet potential investors interested in acquiring operators in the Spanish market.

The Exit Door is a two-hour session dedicated to short-term rental operators interested in acquisitions and portfolio consolidation.

Marbella · 21 February, 2024

Andalucia LAB


Why Attend?

Company Valuation Process

Hear from experienced experts about how to determine the value of your company

Understand the selling process

Learn all the necessary steps to prepare your business to be acquired

Get prepared for what acquirers look for

Learn what are the KPI and metrics that acquirers are looking for to acquire or invest into a business

Hear from prospective buyers and investors

Network with potential investors and buyers and get their feedback

WED 21 FEB, 17.30 - 19.00

Schedule & Speakers

Ivan Givelet

Consultant and Business Developer AJL Atelier

Preparing for Exit

To sell your Property Management Company requires anticipation and preparation.

From optimising internal operations to studying the external environment, several aspects turn to be more complex than others, such as combining and perfecting the financial books.

The AJL Atelier’s team will share several tips among the Preparing for Exit journey.

As part of the AJL Atelier team, Ivan Givelet advises short-term rental property managers regarding the optimization of operations, their profitability objective, and the sale of their business.

With his team, he also supports SaaS and Services solutions (PMS and others) in their strategy and positioning in a competitive and constantly evolving market.

Richard Vaughton

Founder Yes Consulting

What is your company worth?

Richard will help attendees to realistically value their short-term rental property management company. Learn where your company sits and what elements of your business acquirers are looking at.

Richard has over 25 years experience in the short term rental sector. During his career he has founded, owned and exited rental management companies with closing on one thousand properties. He is founder of Rentivo Group, a rental software company, which has been recently acquired and in this period has been contracted to a number of well known, funded, tech and accommodation companies. Currently a board advisor, working under the Yes Consulting banner, with a focus on growth, technology and exit positioning.

Jannich Friis Petersen

Jannich Friis Petersen

investor and Advisor

Going through a Successful Exit

My EXIT-story begins when I as a new co-owner set a new strategy with my partners for improvement of performance and transparency of assets for with an aim to appear on the radar of investors. Two years later these efforts lead to a sales process with tough negotiations, thorough due diligence process and a satisfying signing.

Jannich Friis Petersen has a background as CEO and part-owner in, a platform that advertised +25.000 holiday homes from Spain to more than 20 million users globally, delivering more than 300.000 bookings and enquiries yearly. In 2021 the company was successfully sold to Holidu and Jannich works as an investor and an advisor to the holiday industry within strategy, sales and online marketing.

James Weatherby

Sales Manager, EMEA at KeyData

Does the Data Stack Up?

Does your location appeal to prospective buyers? Where are the trends headed across Spain? 

James Weatherby of Key Data Dashboard will provide the essential market insights to identify supply and demand across Spain. Discover what the data means for your local market, your company and your exit strategy.

James Weatherby has many years of experience in the short term rental industry, focused on building and scaling multinational sales teams from a SaaS / PMS perspective, until his recent move to Key Data focusing on BI tools and market data.


Who should attend The Exit Door?

Investors & Buyers

Investors and acquiring companies seeking to meet professional property management companies with a vested interest in selling established STR businesses.

Property Managers

STR operators managing 25-300 properties interested in finding out how to value their companies and mingle with investors and acquirers.


Join us for free