Gianpaolo Vairo, Louise Brace, and Daniela Derin, will welcome you to the very first edition of Scale Open Spain, the conference dedicated to Spanish Holiday Rental community.

Gianpaolo Vairo, Louise Brace, Daniela Derin

Best practices to build positive community relationships and prevent neighbor complaints.

Spanish

Enrique Alcántara (Stay U-nique)

Want to learn more about holiday rental investment in Spain: the where, what and why? This is the session for you.

Spanish

Begoña Martinez (Fidalsa Holidays)

Learn how and why engaging in responsible initiatives for the many facets of managing or owning a holiday rental delivers sustainability for your brand reputation.

English

Marc Ribail (QALIA)

Our panellists take a deep dive into undiscovered ‘tech and ‘traditional’ trends’ in the market which are driving the future of holiday rentals.

English

Deborah Labi

Isabelle Massagé (Hotel Speaker), Shahar Goldboim (Boom Real Estech), Steve Taggert (My Getaways)

Win more direct and repeat bookings with innovative strategies shared by a host that achieves over 90% direct bookings and an SEO specialist.

English

Daniela Derin (Skol Apartments Marbella), Damian Sheridan (SCALE Show)

Tips for high-end holiday rental photography from award winning photographer, Wayne Chasan.

English

Wayne Chasan (Photography by Chasan)

Addressing the importance of why, as an owner, you should be aware of the latest technology trends and how you can apply them to drive the success of your holiday rental operation. We’ll cover topics such as digital transformation, process automation, the use of data and analysis, cybersecurity and the adoption of new emerging technologies.

Spanish

Paolo Oussama (Avantio)

How do I declare holiday rental income? Do I have to issue an invoice? Do I have to charge VAT? These questions and more will be answered in this session about the taxation of a holiday rental.

Spanish

Yaiza Duran (Lovely Rentals)

From small gestures you can create a more sustainable holiday rental business. During this session, we’ll look at a brief analysis of why sustainable tourism is “the here and now” and learn some of the initiatives we can introduce, to create a more sustainable holiday rental. Discovering the benefit each action delivers in terms of credibility and trust.

Spanish

Belén Urrutia Martínez (Sistematia)

Gabriel Perez Fernandez – Head of Sales of Roomonitor and Enrique Alcántara CEO of Stay Unique will help us understand how to achieve a good guest experience while controlling the properties and the peace of mind that everything will be managed. We work in a 24/7 industry where the guest must be attended to at all times and where we must also know what is happening at the property, maintaining a balance in the experience along with operations and coexistence. Technology and human resources help improve these aspects every day.

Spanish

Gabriel Pérez (Roomonitor), Enrique Alcántara (Stay U-nique)

How to choose a property management system (PMS) in the early stage of your scaling journey.

English

Richard Vaughton (Yes Consulting)

Co-owner of Cortijo El Carligto shares his journey from a wisp of a dream to an award-winning luxury holiday business with a string of nominations including “best rural escape in Spain” in 2020.

English

Alan Hazel (Cortijo El Carligto)

Would you like to know how to balance the security of your properties without spoiling the guest’s experience? Take advantage of this 30-minute session to get practical solutions for combining both. Spoiler alert: you’ll also save time!

Spanish

Adriana Aguiar (Swikly)

How to transform a mediocre, easily forgettable holiday rental into something unique and memorable, and double your income.

English

Paola Gheis (Luxury Rental Consulting)

Discover step by step how to implement an online marketing strategy to boost the visibility of your holiday rental business. You will learn to create a sales landing page, employ copywriting techniques, and design a unique value proposition that convinces your target property owner.

Spanish

Marta Soto (La Copy Turística)

You’ve got a great website. You have a solid booking engine. Now watch the bookings flood in, right? Wrong.

Without significant trust in your brand, there is very little chance of any traveller booking directly with you?

Join this panel of industry experts as we explore actionable ways of instilling confidence in your brand and enhancing the chances of generating more direct bookings.

English

Damian Sheridan (SCALE)

Neely Khan (I-PRAC), Christophe Salmon (Revyoos), Juan Betancor (Living Las Canteras Homes)

Tailor your holiday rental to a specific traveller type and you can create a unique appeal, capturing a segment of the market that is looking for exactly what you have to offer.

Spanish

Félix Zea (Ruralidays)

Holiday Rental Upsells are key to maximizing your revenue from every booking. Find out key industry trends to become more profitable today.

English

Nicolas Galantini (Enso Connect)

Review responses have an increasing impact on future reservations. We aim to provide you with facts, figures, and practical tips to leverage this often under appreciated revenue generator to its fullest potential.

English

Isabelle Massagé (Hotel Speaker)

Through a metaphor and a masterful story you will be able to clearly understand all the steps you need to create your brand, find your clients, differentiate yourself, work on your marketing, welcome more guests and be a benchmark in the holiday rentals sector.

Spanish

Pilar Carrasco (Talent Manager)

Let’s not beat around the bush: The purpose of writing content for your growing short-term rental business, is so it entices guests and partners to take action (ie, spend money with you). For this to happen, one must understand that ‘successful’ writing is a keen mix of creativity and technicality. This workshop-style session will open your mind to the power of combining artistic ingenuity with learned technical skill – and how there’s still a great deal of money to be made with words.

English

Neely Khan (Writer/Story Person)

In this final session, we bring together three highly successful property managers to discuss some of the ways they stay healthy and level-headed during the busiest periods of the year.

English

Louise Brace (Rental Tonic)

Daniela Derin (Skol Apartments Marbella), Frank Ulm (Costarentals), Steve Taggert (My Getaways)

Gianpaolo Vairo, Louise Brace, and Daniela Derin, will wrap up the most interesting sessions of the first edition of Scale Open Spain.

Gianpaolo Vairo, Louise Brace, Daniela Derin

The SCALE team invite all attendees to join us and partners for some post-show drinks and networking.