Gianpaolo Vairo, Louise Brace, and Daniela Derin, will welcome you to the very first edition of Scale Spain, the conference dedicated to Spanish Holiday Rental professionals.

Gianpaolo Vairo, Louise Brace, Daniela Derin

Data Insights to Master the Spanish Market Trends.

Spanish

James Kinnersly – AirDNA

Three short-term rental entrepreneurs discuss what they learned to do and not to do during a period of growth. And the steps YOU should take to avoid making the same mistakes.

Spanish

Christophe Salmon, Reyvoos

Juan Cubo (Cubo’s Holiday Homes), Daniela Derin (Skol Apartments Marbella), Adolfo Merás (Corecapitis)

Do you want to know how emotional intelligence works in business? Learn how to become the star of the holiday rentals sector and take away the guide to your behaviour and personal brand.

Spanish

Pilar Carrasco (Talent Manager)

Live demonstration of how the security of a cylinder is violated and an apartment is invaded. During the session, Sebastián, an access control specialist, and Santiago, a security expert will demonstrate the tactics used by squatters ‘okupas’ and theft methods. They will also show you ways you can protect your holiday rentals and leave you with tips to ensure the safety of guests.

Spanish

Sebastian Malec (Tedee) and Santiago Cortes Betancur (SantiGo)

Three short-term rental professionals share their forecast on what to expect from the Spanish sector over the next 5 years.

Spanish

Gianpaolo Vairo (SCALE)

Ezequiel Vallejo (Lodging), Joan Serra (Homerti), Joaquín Lozada (Pricelabs)

Operation management strategies for scaling your short-term rental business. Manage costs, reduce risk, and maintain positive guest experiences.

English

Cristiana Carpini, Arianna Tomelleri (Tara Home Consulting)

Explore the transformative impact of AI on large-scale property operations in the hospitality industry. Uncover how AI enhances operational efficiency, ensures seamless communication, and elevates guest experiences through data-driven insights. Immerse yourself in the evolving landscape of hospitality management as we delve into the game-changing potential of AI in the vacation rental industry.

English

Alon Goldboim (Boom)

In a market that is increasingly attentive to quality, we wonder if the future of holiday rentals management in Spain resides in a portfolio distributed over a broader territory, or involves a hotel-type strategy consolidating the inventory in entire buildings and offer a greater number of services.

In this panel, three short-term rentals experts discuss the strengths and weaknesses of of the two models, seeking to define which is the most sustainable and profitable in the future of the vacation rental industry.

English

Bart Leyts (Otamiser)

Cristiana Carpini (Tara Home Consulting), Richard Vaughton (Yes Consulting), Ivan Givelet (AJL Atelier)

The profitability of a property management company depends on multiple factors: the business model, the property type, the seasonality, the context, and on the revenue management and rate strategies.

However, there is one crucial aspect left to be analyzed and optimized: the cost structure.

By determining the fixed costs at the beginning of the season and how to relate the variable costs to the booking performances, it’s possible to predict both the operational profits and what is more important, predict the profitability of every single property.

In a very competitive market, increasing margins is increasingly difficult, so the profitability of a Property Manager must focus on cost control.

Spanish

Ezio Albanese (BI-Lemon)

With the sale of luxury Spanish villas soaring in 2023 and designer brands putting their names to luxury developments, we take a look at the sector from the point of view of a luxury owner, property management company and niche luxury travel operator. What do UHNW guests want and what’s it like to work in luxury?

English

Wolf Worster (Siretti)

Alan Hazel (Cortijo El Carligto), Rebecca Nayler (The Luxury Villa Collection), Nathalie Dorpinghaus (All About Home/Marbella Luxury Holidays)

Concerned about how regulatory updates on a regional, national and European level will affect your holiday rentals business? Don’t miss the SCALE Spain regulatory panel. Hear from some of Spain’s most proactive advocates fighting for fair regulations.

Spanish

Yaiza Duran – Lovely Rentals

Mar Alcázar (Bold Rentals), Enrique Alcántara (Apartur), Adolfo Merás (Madrid Aloja), Juan Betancor (Living Las Canteras Homes)

Joan will be sharing his experiences from starting out as co-founder of Homerti to co-leading a multidisciplinary property management company with a team of over 70 professionals managing over 1500 properties in the Balearic Islands, Valencia, Alicante, Girona, Malaga and Tenerife.

Spanish

Joan Serra (Homerti)

As we embrace the summer season, property managers must capitalize on market trends to make the most of this vibrant time. Discover the specifics of the data in Málaga and Marbella, along with three essential tips to thrive during this seasonal period.

English

Noemi Oreglia (Beyond)

Join us for an engaging session with Account Executive, Agnieszka Sudek, as she shines a light on the dynamic relationship between your daily tools and the automation of operational challenges This synergy not only surpasses the expectations of your guests but also enhances your company’s reputation, all while simplifying your life and that of your team!

Spanish

Agnieszka Sudek (Breezeway)

International accommodation brand Sonder shares the strategy and reasoning behind its inventory growth. Where and what properties do they onboard, and why?

Spanish

Ana Belén Prim (Sonder)

Many owners and property managers believe that selling means obtaining bookings from OTAs, a large cauldron in which our properties barely stand out from the other thousands offered in the same location.

In this session, we will see the importance of defining a PRODUCT, and how this process can help us improve the kind of hospitality we offer and increase sales opportunities even in little-known channels.

English

Gianpaolo Vairo (SCALE), Cristiana Carpini (Tara Home Consulting)

Where are the hot spots, market trends and what type of real estate should you invest in to enjoy a healthy ROI?

Spanish

Joaquín Lozada (Pricelabs)

Ezequiel Vallejo (Lodging), Begoña Martinez (Fidalsa), Nathalie Dorpinghaus (All About Home)

In this final session, we bring together a panel of global, local and niche OTA participants to discuss.  why you need to take a holistic approach when choosing the right OTAs for your holiday rental marketing strategy.

Spanish

César Augusto Ramos Xavier (Avantio)

Felix Zea (Ruralidays), Enrique Planas (Holidu), Paola Lazzaretti (Vrbo)

Gianpaolo Vairo, Louise Brace, and Daniela Derin, will wrap up the most interesting sessions of the first edition of Scale Spain.

Gianpaolo Vairo, Louise Brace, Daniela Derin

The SCALE team invite all attendees to join us and partners for some post-show drinks and networking.

Learn how to value your short-term rental business and get prepared for sale. Maximum 40 seats. Register for free.

Join fellow attendees, show partners and the SCALE team for an evening of fun and live music at The Claddagh Pub in Marbella.

The Claddagh – Ed. Skol, Av. Arias Maldonado, 16, 29602 Marbella, Málaga